Digital Banter
It’s time to cut through the bullshit. Don’t be another marketer hyper-focused on fulfilling vanity metrics, in turn losing sight of your bottom line. Join co-hosts Andy Groller & James Kravic as they dive into the latest trends across digital marketing & paid media. Join weekly to find out what marketing strategies & tactics are driving REAL results and revenue.
Episodes
75 episodes
ABM Measurement Mayhem | Mason Cosby
Everyone’s talking about ABM, but when it comes to measuring it, most teams are flying blind. In this episode, we sit down with Mason Cosby of Scrappy ABM to break down what actually matters when it comes to tracking success in account-based pr...
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Season 4
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Episode 3
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43:03
HubSpot Horror Stories: Why Clean CRM Data is Critical for Paid Media | Alexis Garrison
Messy HubSpot data can wreck your paid media performance. Leads go missing, reporting is a nightmare, and ad dollars get wasted. In this episode of Digital Banter, we're joined by Alexis Garrison to unpack real-life HubSpot horror ...
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Season 4
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Episode 2
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56:43
Creating Impactful Messaging: Develop Clear & Persuasive Ad Copy
Crafting messaging that stands out in today’s competitive landscape is essential for effective advertising. In this episode, we’ll walk you through the core elements of building compelling ad copy that speaks directly to your audience and drive...
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Season 3
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Episode 5
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35:40
Strategizing Content for Ads: How to Adapt & Repurpose Content
Join us on Digital Banter as we dive into the next phase of our campaign planning series: making great content for paid media.We’ll cover how to adapt and repurpose your existing content for ads, and explore the latest trends and strateg...
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Season 3
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Episode 4
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47:17
Content Audit and Quick Wins
In this episode, James and Andy tackle the crucial step of conducting a paid media content audit. Learn how to audit your existing content, identify gaps, and ensure that your content fits your sales motion while being optimized for...
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Season 3
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Episode 3
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42:28
Targeting the Right Audience: Master Audience Research & Segmentation
On this week's episode, James and Andy explore the crucial step of mastering audience research and segmentation. Learn how to identify and target the right audience for your ad campaigns by understanding who they are, where they sp...
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Season 3
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Episode 2
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42:01
Goal Setting and Alignment in Paid Media Campaigns
James and Andy unpack the importance of understanding business models, sales team dynamics, and the complexities of the customer journey to set aligned and realistic goals.What You’ll Learn:1) How to set realistic goals and expect...
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Season 3
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Episode 1
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51:34
From Conversion to Consumption: Rethinking Landing Page Optimization | Tas Bober
Most B2B marketers optimize landing pages for one thing: conversions. But what if that approach is actually hurting your results?In this episode of Digital Banter, Andy and James are joined by Tas Bober, founder of The Scroll Lab, for a...
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Season 4
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Episode 1
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53:04
Product Marketing Essentials for Paid Media | Drew Laehy
Effective product marketing can make running successful paid media campaigns a breeze. Unfortunately, in many organizations, these two teams don’t collaborate as they should.Demand gen teams often take messaging and positioning into the...
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1:12:33
Should I Run Ads?
Paid advertising isn’t for every brand. Honestly, some brands are better off spending $50K at a trade show booth over $50K on LinkedIn.In this week’s episode of Digital Banter, it's only Andy & James. Talking ads. And we are g...
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42:53
Building a Marketing Team for Sales Led Companies | Kyle Lacy
Marketing should own a revenue number—that's a mantra we've all heard before. It's an enticing idea, imagining marketing taking charge beyond just funneling leads to sales. Yet, putting this into practice is often a rarity.We as markete...
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33:16
Interactive Demos Are Better Demos | Natalie Marcotullio
Demos can be the lifeblood to generating pipeline and revenue, regardless of your GTM strategy. Prospects want to see the thing they’re about to buy in action, ensuring it’s the right fit for their needs. But not all demos are created equal.
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32:31
Entertaining Content with Purpose | Todd Clouser
We're finally starting to see an increase in humorous content in the B2B sphere. There's been a noticeable surge in entertaining content lately, which is like a breath of fresh air for all of us.However, while this trend is enjoyable, w...
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43:01
Beyond Creation: Maximizing the Impact of Your Content | Ross Simmonds
In this week's episode of Digital Banter, we're thrilled to have Ross Simmonds as our special guest. We're diving deep into the world of content creation and distribution, exploring a critical issue that often gets overlooked: the disconnect be...
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40:32
Marketing Exists to Support Sales... Change My Mind | Scott Logan
The main source of conflict between sales and marketing often stems from the perception among salespeople that the sole responsibility of marketing is to support sales efforts. Whether you agree or disagree, what if this perspective is accurate...
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1:03:05
Frameworks for the Perfect Landing Page | Tas Bober
So many times marketers craft the most amazing and creative campaigns, yet fall short in delivering the performance they seek because of one overlooked item: the landing pages. That's why on this week's episode of Digital Banter, w...
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1:02:17
Positioned to Win. Navigating Product Positioning | Anthony Pierri
Known for his Hot Takes (or perhaps we should say, Point of View), Anthony Pierri stands out as arguably the best hook writer on all of LinkedIn. In this week's episode of Digital Banter LIVE, we're thrilled to welcome Anthony to t...
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48:47
Building a Community | Justin Levy
Over the last 2 years private communities have blown up. With in-person events being dead for a short period, people turned to social media. And then, when social media couldn’t deliver, they turned to private communities.Now the questi...
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54:43
Scrappy ABM | Mason Cosby
When people think of ABM, they often believe they need $200K in technology and an additional $200K in media spending. The good news is that this perception is completely inaccurate. In fact, you shouldn't invest a dime in either of these withou...
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45:14
The Rise of B2B Influencer Marketing | Brianna Doe
n B2B land, influencer marketing is still a bit of a head-scratcher for most folks. Just like always, we're kinda slow to jump on the cool stuff we see happening in the D2C world. We come up with excuses like our sales cycles are l...
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36:38
The Nearbound Playbook & Why it Matters | Jared Fuller
Trust is really hard to build when nobody knows who you are. Why would some senior executive trust some random person or brand they don’t know? They wouldn’t. And that’s why the Nearbound Playbook matters.Join us as w...
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52:21
Building a Paid Media Program | Silvio Perez
Building a successful paid media program starts with the right mindset. The most successful advertisers adopt the mindset of investors and carry out their strategies with the precision of scientists.This week, we're excited to have Silv...
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34:53
Marketing & Sales Alignment - An Elusive Unicorn | Laura Erdem
Marketing & Sales Alignment: Despite all the talk, only a handful of companies have it figured out. Sometimes, marketing listens to sales calls; occasionally, both teams are tied to the same revenue target. Nevertheless, the le...
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33:52
B2B events: Are they even worth it? | Tim Davidson
Join us this week on Digital Banter Live as we dive deep into the world of B2B event marketing with a fresh perspective. Tim Davidson will be our special guest, and he's here to shatter conventional event strategies and inspire you to take a...
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35:04
Creator Takeover: How Creators Are Redefining Content Marketing | Dan Sanchez
Digital Banter LIVE | Redefining Content Marketing with Dan SanchezGet ready for an unfiltered conversation like no other. Join us for Digital Banter LIVE, where we don't just talk about the challenges of B2B marketing, we face them hea...
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38:52