Digital Banter
It’s time to cut through the bullshit. Don’t be another marketer hyper-focused on fulfilling vanity metrics, in turn losing sight of your bottom line. Join co-hosts Andy Groller & James Kravic as they dive into the latest trends across digital marketing & paid media. Join weekly to find out what marketing strategies & tactics are driving REAL results and revenue.
Digital Banter
Targeting the Right Audience: Master Audience Research & Segmentation
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Andy Groller and James Kravic
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Season 3
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Episode 2
On this week's episode, James and Andy explore the crucial step of mastering audience research and segmentation.
Learn how to identify and target the right audience for your ad campaigns by understanding who they are, where they spend time, and their pain points.
Discover techniques for defining your Ideal Customer Profile (ICP) and buyer personas, finding out where your audience gathers information, and leveraging those platforms.
Gain insights into addressing audience challenges, overcoming objections, and timing their decision-making process.
Don’t miss this episode as we break down the art of targeting the right audience to ensure your campaign resonates and drives results.