Digital Banter
It’s time to cut through the bullshit. Don’t be another marketer hyper-focused on fulfilling vanity metrics, in turn losing sight of your bottom line. Join co-hosts Andy Groller & James Kravic as they dive into the latest trends across digital marketing & paid media. Join weekly to find out what marketing strategies & tactics are driving REAL results and revenue.
Podcasting since 2022 • 78 episodes
Digital Banter
Latest Episodes
LLM SEO: How to Use AI to Drive Demos, Not Just Rankings | Ishaan Shakunt
This week, we’re joined by Ishaan Shakunt, Founder of Spear Growth, to talk about what happens when buyers turn to ChatGPT instead of Google. We break down how B2B marketers can stay visible in AI search results, rethink content st...
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Season 4
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Episode 6
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48:54
ABM Is Not That Deep: Simplifying What Actually Works | Isaac Ware
There’s a growing myth in B2B that ABM requires a mountain of tools, a massive team, and a complex orchestration layer to succeed. But what if the real key is simplicity? In this episode, we’re joined by Isaac Ware, Director of Dem...
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Season 4
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Episode 5
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34:08
Managing Against Impossible Demands: Balancing Growth, AI, and Sanity | Drew Neisser
The CMO job has never been harder – and most people are sugarcoating it.Economic pressure. AI disruption. Sky-high expectations with half the resources.On this episode of Digital Banter, Drew Neisser, Founder of CMO Huddles, joine...
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Season 4
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Episode 4
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49:25
ABM Measurement Mayhem | Mason Cosby
Everyone’s talking about ABM, but when it comes to measuring it, most teams are flying blind. In this episode, we sit down with Mason Cosby of Scrappy ABM to break down what actually matters when it comes to tracking success in account-based pr...
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Season 4
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Episode 3
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43:03
HubSpot Horror Stories: Why Clean CRM Data is Critical for Paid Media | Alexis Garrison
Messy HubSpot data can wreck your paid media performance. Leads go missing, reporting is a nightmare, and ad dollars get wasted. In this episode of Digital Banter, we're joined by Alexis Garrison to unpack real-life HubSpot horror ...
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Season 4
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Episode 2
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56:43
