Digital Banter
It’s time to cut through the bullshit. Don’t be another marketer hyper-focused on fulfilling vanity metrics, in turn losing sight of your bottom line. Join co-hosts Andy Groller & James Kravic as they dive into the latest trends across digital marketing & paid media. Join weekly to find out what marketing strategies & tactics are driving REAL results and revenue.
Digital Banter
LLM SEO: How to Use AI to Drive Demos, Not Just Rankings | Ishaan Shakunt
•
Andy Groller and James Kravic
•
Season 4
•
Episode 6
This week, we’re joined by Ishaan Shakunt, Founder of Spear Growth, to talk about what happens when buyers turn to ChatGPT instead of Google.
We break down how B2B marketers can stay visible in AI search results, rethink content strategy for LLMs, and start using AI as part of their SEO workflow.
From early experiments to building a new approach, Ishaan shares where traditional SEO falls short and what to do instead.