Digital Banter
It’s time to cut through the bullshit. Don’t be another marketer hyper-focused on fulfilling vanity metrics, in turn losing sight of your bottom line. Join co-hosts Andy Groller & James Kravic as they dive into the latest trends across digital marketing & paid media. Join weekly to find out what marketing strategies & tactics are driving REAL results and revenue.
Digital Banter
Goal Setting and Alignment in Paid Media Campaigns
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Andy Groller and James Kravic
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Season 3
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Episode 1
James and Andy unpack the importance of understanding business models, sales team dynamics, and the complexities of the customer journey to set aligned and realistic goals.
What You’ll Learn:
1) How to set realistic goals and expectations for a successful paid media campaign.
2) How to tailor your approach based on your business and revenue model.
3) The impact of sales team structure on goal setting.
4) Measurement strategies that move beyond traditional in-platform KPIs.
Join us on Digital Banter as we dive into the crucial first step of planning any ad campaign: setting goals and expectations.