Digital Banter
It’s time to cut through the bullshit. Don’t be another marketer hyper-focused on fulfilling vanity metrics, in turn losing sight of your bottom line. Join co-hosts Andy Groller & James Kravic as they dive into the latest trends across digital marketing & paid media. Join weekly to find out what marketing strategies & tactics are driving REAL results and revenue.
Podcasting since 2022 • 67 episodes
Digital Banter
Latest Episodes
Product Marketing Essentials for Paid Media | Drew Laehy
Effective product marketing can make running successful paid media campaigns a breeze. Unfortunately, in many organizations, these two teams don’t collaborate as they should.Demand gen teams often take messaging and positioning into the...
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1:12:33
Should I Run Ads?
Paid advertising isn’t for every brand. Honestly, some brands are better off spending $50K at a trade show booth over $50K on LinkedIn.In this week’s episode of Digital Banter, it's only Andy & James. Talking ads. And we are g...
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42:53
Building a Marketing Team for Sales Led Companies | Kyle Lacy
Marketing should own a revenue number—that's a mantra we've all heard before. It's an enticing idea, imagining marketing taking charge beyond just funneling leads to sales. Yet, putting this into practice is often a rarity.We as markete...
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33:16
Interactive Demos Are Better Demos | Natalie Marcotullio
Demos can be the lifeblood to generating pipeline and revenue, regardless of your GTM strategy. Prospects want to see the thing they’re about to buy in action, ensuring it’s the right fit for their needs. But not all demos are created equal.
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32:31