Digital Banter
It’s time to cut through the bullshit. Don’t be another marketer hyper-focused on fulfilling vanity metrics, in turn losing sight of your bottom line. Join co-hosts Andy Groller & James Kravic as they dive into the latest trends across digital marketing & paid media. Join weekly to find out what marketing strategies & tactics are driving REAL results and revenue.
Digital Banter
Building a Marketing Team for Sales Led Companies | Kyle Lacy
Marketing should own a revenue number—that's a mantra we've all heard before. It's an enticing idea, imagining marketing taking charge beyond just funneling leads to sales. Yet, putting this into practice is often a rarity.
We as marketers come up with crazy excuses like “attribution is hard” or “the goal was to drive awareness”.
This week on Digital Banter, we're thrilled to have Kyle Lacy join us. With his wealth of experience leading marketing teams in sales-led environments, Kyle has always advocated for marketing teams to own revenue targets. Join us as we dive deep into turning this bold concept into tangible, actionable steps!