Digital Banter
It’s time to cut through the bullshit. Don’t be another marketer hyper-focused on fulfilling vanity metrics, in turn losing sight of your bottom line. Join co-hosts Andy Groller & James Kravic as they dive into the latest trends across digital marketing & paid media. Join weekly to find out what marketing strategies & tactics are driving REAL results and revenue.
Digital Banter
From Nice-to-Have to Need-to-Have: The Role of Marketing in Customer Retention
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Andy Groller and James Kravic
In this episode of Digital Banter, we explore the critical role of marketing in customer retention.
We discuss strategies for taking your product from a nice-to-have to a must-have, including keeping customers up-to-date on new features, building a community, and tracking product usage. We also discuss the importance of customer loyalty and advocacy programs and how marketing can support the shift towards retention in the B2B industry. Tune in for valuable insights into the relationship between marketing and customer success.